This academic paper discusses the importance of public relations.

1,500 Words (Approx. 5.4 Pages), 5 Sources, APA, 2005

Essay (General)

Abstract

This academic paper defines public relations and discusses the importance of public relations. Public relations refer to the enhancement of an organization’s reputation by public relation specialists. Public relations are equally important as other aspects of an organization such as marketing and advertising. People often fail to differentiate between public relations and marketing. The sole purpose of public relations is to keep good rapport with the customers and general public to promote an organization where as marketing is related with specific products that an organization aims to sell to and promote. The author of the academic paper discusses the role of public relations in the modern world and how it is equally essential as other aspects for the growth and popularity of an organization.

From the Paper

In this highly competitive world a successful organization is the one which is able to stand apart from the rest of the organization through public relations services. Just like an individual an organization too has its own rapport, identity, reputation and something unique that makes it stand out from other organizations. The role of public relations is to build an organization’s rapport among the public and promote its aims and objectives to successfully achieve its goals in the long run. A good reputation plays a vital role for the success of an organization. The role of public relations is not only to promote its rapport but also to protect its reputation in order to gain the maximum benefits in the competitive world.

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